Ayuda a los clientes a relajar los ojos cansados después de llevar lentes de contacto.
Las nuevas generaciones no quieren tener que elegir entre lentes de contacto o gafas; prefieren utilizar ambas. Las lentes de gafas ZEISS EnergizeMe se han creado para que quienes utilizan lentes de contacto puedan seguir disfrutando también de las gafas.
Las lentes monofocales ZEISS EnergizeMe utilizan un pequeño refuerzo positivo para ayudar a relajar los ojos después de haber utilizado lentes de contacto.
Lentes monofocales ZEISS EnergizeMe
Lentes digitales
Las lentes digitales ZEISS EnergizeMe son perfectas para los clientes del grupo de edad que se sitúa entre las lentes monofocales y las progresivas y que necesitan una ayuda extra para descansar los ojos.
ZEISS EnergizeMe Digital
Lentes progresivas
Las lentes progresivas ZEISS EnergizeMe se crearon para adaptarse al comportamiento visual de los clientes con presbicia que llevan lentes de contacto, pero que también cambian a las gafas de forma ocasional. Proporciona una zona de lectura equilibrada y una distribución óptima de la adición para garantizar una visión cómoda.
Lentes progresivas ZEISS EnergizeMe
¿Por qué ZEISS ha desarrollado las lentes EnergizeMe?
Unas lentes únicas e innovadoras para gafas especialmente diseñadas para satisfacer las necesidades visuales de los clientes que utilizan lentes de contacto.
> 65 %
de los usuarios de lentes de contacto utilizan las gafas a diario.1
5 x
Los usuarios de lentes de contacto son 5 veces más propensos a sufrir sequedad en los ojos.2
125 millón
de personas en todo el mundo lleva lentes de contacto para corregir problemas comunes de visión.3
Los clientes que utilizan lentes de contacto tienen necesidades visuales únicas.
El uso intenso de lentes de contacto puede provocar molestias en el usuario. Muchos de los síntomas son similares a la fatiga ocular digital.
Se puede afirmar que utilizar lentes de contacto durante periodos más largos a lo prescrito, junto con un uso intensivo de los dispositivos digitales, aumenta el cansancio, el estrés y las molestias en los ojos.
Las lentes de gafas convencionales no están diseñadas para que los ojos descansen después de llevar lentes de contacto durante periodos de tiempo prolongados.
Lentes con un diseño único para relajar los ojos de tus clientes después de utilizar las lentes de contacto.
Las lentes ZEISS EnergizeMe combinan de forma exclusiva un nuevo diseño de las lentes, tecnología innovadora y un tratamiento de alta calidad para facilitar la relajación de los ojos cansados y prevenir más estrés ocular causado por los dispositivos digitales.
Las tres piedras angulares Las lentes ZEISS EnergizeMe se componen de:
Un diseño especial optimizado según los patrones de visión específicos de los usuarios de lentes de contacto que reduce la fatiga ocular después de retirar las lentes de contacto.
Imita el comportamiento intermitente y voluntario del cliente compensando el movimiento de los ojos y la cabeza.
De esta forma, es posible cambiar fácilmente entre distancias ofreciendo una visión amplia y relajada.
La distribución de las áreas borrosas está diseñada para facilitar la transición de las lentes de contacto a las gafas.
Tecnología Digital Inside® de ZEISS
Desarrollada e integrada en las lentes ZEISS EnergizeMe para el uso de dispositivos electrónicos que requieren una distancia de lectura menor (35 cm). Se mejora el área de lectura para que requiera menos esfuerzo la consulta de medios impresos y dispositivos digitales, aliviando los síntomas que muchos clientes asocian con la lectura de cerca.
Ofrece:
Una visión nítida y sin cansancio en el uso de medios impresos y dispositivos digitales.
Reduce los síntomas de la fatiga ocular digital.
Mejora la experiencia visual dinámica.
DuraVision® BlueProtect de ZEISS
Incluida en todas las lentes ZEISS EnergizeMe, el tratamiento ZEISS DuraVision BlueProtect tiene el objetivo de disminuir la cantidad de luz azul que se transmite a través de la lente. Este tratamiento antirreflejos está diseñado para reducir el reflejo de las pantallas y evitar que los clientes experimenten un mayor cansancio ocular causado por la luz azul que emiten las pantallas digitales y la luz artificial.
Las ventajas clave para los usuarios de lentes de contacto:
Aumenta la comodidad ocular del cliente y, por tanto, reduce los síntomas relacionados con la sequedad del ojo y la fatiga ocular producida por los dispositivos digitales.
Mejora la experiencia visual de los clientes cuando trabajan con dispositivos digitales.
Reduce la percepción de brillos.
Probadas y diseñadas especialmente para usuarios de lentes de contacto.
El estudio de mercado ha demostrado un alto nivel de satisfacción entre los clientes.
92 %
Los usuarios confían en ellas: el 92 % de los que las han probado sienten un alivio del cansancio con las lentes ZEISS EnergizeMe.4
66 %
Casi 2 de cada 3 usuarios de lentes de contacto que han probado las lentes ZEISS EnergizeMe las prefieren a otras lentes para gafas.5
85 %
El estudio de mercado muestra que el 85 % de los profesionales de la visión tienen la intención de vender lentes ZEISS EnergizeMe. 6
ZEISS EnergizeMe es un producto exclusivo en el mercado con una fácil adaptación y una notable diferencia con respecto a las lentes convencionales.
La innovación detrás de las lentes ZEISS EnergizeMeTecnología en detalle.
Diseño de ZEISS EnergizeMe
Lentes especialmente diseñadas para clientes que utilizan lentes de contacto y necesitan una visión nítida, un amplio campo de visión y descanso después de llevar las lentes de contacto.
ZEISS DuraVision BlueProtect
De serie en todas las lentes ZEISS EnergizeMe. Es un tratamiento antirreflejante diseñado para reducir los reflejos y la cantidad de luz azul que se transmite a través de la lente, para mejorar la comodidad del cliente durante el uso de pantallas digitales.
Tecnología ZEISS Digital Inside
La tecnología ZEISS Digital Inside permite una visión más nítida y relajada durante el uso frecuente de dispositivos digitales. Esta transición rápida a la zona de visión de cerca permite a los clientes mirar los dispositivos digitales con un movimiento mínimo de cabeza y ojos.
Tecnología ZEISS UVProtect
Una protección total frente a la radiación UV, bloqueando en todas las lentes orgánicas de ZEISS hasta la franja de los 400 nm. Es el mismo estándar de protección UV que ofrecen las gafas de sol de alta calidad.
Contenido de terceros bloqueado
El reproductor de vídeo se ha bloqueado de acuerdo con sus preferencias de rastreo. Para cambiar los ajustes y reproducir el vídeo, haga clic en el botón de abajo y acepte el uso de tecnologías de rastreo "funcionales".
A Aslam. Contact lenses and spectacles: a winning combination. Optician 2013; 246:6425-26.
2
K Dumbleton, B Caffery, M Dogru et al. The TFOS International Workshop on Contact Lens Discomfort: Report of the Subcommittee on Epidemiology. Invest Ophthalmol Vis Sci. 2013;54:TFOS183-TFOS203
3
Morgan, P et al (2013). International Contact Lens Prescribing in 2012. Contact Lens Spectrum. www.clspectrum.com/articleviewer.aspx?articleID=107854
4
Conclusiones del ensayo externo de ZEISS con 130 consumidores y 14 profesionales de la visión en ES, 2016. Test de aceptación del consumidor.
5
Conclusiones del ensayo externo de ZEISS con 130 consumidores y 14 profesionales de la visión en ES, 2016. Test de aceptación del consumidor.
6
Conclusiones de la encuesta mundial ZEISS realizada a 2400 usuarios de lentes de contacto y a 40 profesionales de la oftalmología en cuatro países, 2015.
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