ZEISS Vision Care China has been distinguished with the 2016 TOP Mobile Marketing Innovative Brand Award for its cooperation with China Minsheng Bank, Free Lunch Fund and UCAR Inc. to initiate a series of innovative digital marketing campaigns, focused on creating awareness for the ZEISS brand and ZEISS branded eyeglass lenses.
Aalen | 7 December 2016 | ZEISS Vision Care
In total, these campaigns generated more than 1 million impressions – more than 150,000 consumers engaged directly with the ZEISS brand and ZEISS products. The official ZEISS Vision Care WeChat channel grew the number of its followers by 200 per cent within one year and reaches now more than 240,000 consumers. The metrics achieved were a convincing argument to select the ZEISS digital marketing activities in 2016 for the renowned award.
Every year the Creative Communication Management Research Centre of Beijing University (CCM) and 17emarketing.com host “The TOP Mobile Awards” ceremony to recognize excellence in digital marketing achievements in China, based on assessment by the top Chinese media and digital marketing agencies.
More information on the TOP Mobile Awards at www.tma999.com/html/meeting
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.
In fiscal year 2016/17 the company generated revenue approximating €5.3 billion with around 27,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Further information at www.zeiss.com
The Vision Care business group is one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments. The business group develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand. The business group is allocated to the Vision Care/Consumer Products segment. In fiscal year 2016/17 the segment generated revenue of €1.1 billion with around 9,770 employees.